8 Skills To Look For When Recruiting a Copywriter/By: Tara Chloe Dusanj

A lot of people would like to think that they can write, but there is a big difference between writing and copywriting. A lot of aspects weigh in, but certain attributes will set you apart as the top pick. Many people can compose a proper sentence, but do they have the all-around skills which make for a quality copywriter? There's a reason why some candidates stand out more than others.

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So What Sets Someone A Part As The Ideal Copywriter? What Skills Make Them Stand Out From The Rest? 

An ability to balance both the analytical and creative, both the formal and the poetic, and the verbose and the brief. Showcasing a strong understanding of digital landscape and user experience. To have what it takes to generate winning content that captures audience’s attention, engages people and offers real value. A brilliant copywriter will be good at “closing the loop” by using content consumers in a fashion that addresses business objectives. 

When Recruiting An Exceptional Copywriter Ensure That Your Candidate is: 

1. A CONNECTOR

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A credible copywriter has the perception and the drive to connect with others both internally and externally. They have the ability to work closely with product marketers, website managers, blog editors, social media managers, influencers, agencies etc. As a connector, you have the exceptional networking skill needed to distribute and ignite content.

You understands that everyone creates and needs content, and it is your job to:

1.   Acknowledge opportunities

2.   Define the content strategy to meet business objectives

3.   Create or re-purpose content, and

4.   Optimize content.

 

2. AN EXCEPTIONAL COMMUNICATOR

Outstanding communication skills and a thorough knowledge of writing for the web is necessary. A copywriter of this capacity can transform things like press releases into digestible & engaging pieces of content for a non-media audience. They have a sound understanding of SEO principles and how they affect the input of written content output. You not only need to be a great writer but an excellent editor and curator. Someone who can powerfully use content to build bridges between brands and audiences. 

3. MORE THAN JUST A WRITER

Copywriters should have more than writing in their content marketing toolkit.

Copywriters should be able to brief video, create presentations, adapt their content for social media, brief infographics, white papers & eBooks. 

Additionally, they should be comfortable with social media platforms and know how to share content virally and effectively. 

4. DATA-DRIVEN

 

The best content copywriters have a mix of the analytical as well as the creative in their skill-set. It is important that they understand basic digital marketing analytics, and can interpret data in order to make recommendations to help optimize content marketing.

Someone who can search trends and identify opportunities. They may have to test and learn attitude where they apply the best practices in order to achieve the best possible results. Great content marketers are always using insights in order to refurnish, improve and refine their strategy, and this is something that an excellent copywriter constantly demonstrates.   

5. REAL-TIME

As a well-trained social media professional, you will be able to move fast in order to monopolize on viral trends, achieve relevance, and communicates with an always-on audience.

Tara actively and effectively solves problems to eradicate obstacles, which may hinder agility.

6. LIFELONG LEARNERS

Content marketing is an ever-evolving space, and Tara is constantly evolving with it.

So much has changed in a short period of time and every day new trends enter the market. A great copywriter is able to stay up on those trends and remain at the forefront, allowing them to constantly re-engineer content marketing strategy.

7. ABILITY TO PUT THEMSELVES IN THE SHOES OF THE AUDIENCE

As an exceptional copywriter and content marketer, you should be able to simplify complex business messages by being able to think like the end-user. You can also push back on product-centric requests from inside the business and create insight-led content. A quality copywriter knows how to create content that appeals to their audience because they understand their needs, pain points and interests. A good content marketer pays attention to what their audience likes and wants to hear more of.

8. A STRONG PERSONAL BRAND

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A top quality copywriter values their personal brand and already understand the powers of content marketing. They might already write her own blog or take pride in their Instagram accounts, but either way they, are showcasing their work online and promoting it through social media channels.